Best Software for Media Monitoring
Media monitoring is a must for every business that wants to keep track of how the public responds to their product. It includes monitoring and analysis of information from traditional and digital media as well. Social media posts are also in the game.
While media monitoring is a prime tool for public relations agencies and businesses, other people use it too. Political analysts, commentators, and scientists are just a few other groups that find text mining, data gathering, and general media monitoring useful.
How to Determine The Best Media Monitoring Tool For You
There are tons of useful software around that you can use. The real question is, what the purpose of your media monitoring activities is? Will you:
- Use the software to manage media lists?
- Monitor print or broadcast media?
- Monitor online media outlets?
- Keep track of social media?
- Check regular coverage alerts?
- Distribute press releases?
There isn’t a single piece of software that does all of that at once. At least not one that does a good job at it. Certain applications are best for press releases, while others allow you to stay on top of social media activity. There are tools to help you with traditional media monitoring. You catch the drift. If you aren’t sure which the best software for your particular needs is, there is good news. Most applications offer free trial accounts. You can check them out and find them for yourself. The question becomes, which are the best overall media monitoring software pieces?
Agility PR Solutions
Agility PR offers a set of powerful tools for media monitoring. One of their main strengths is that the application is easy to use. While it is always a good idea to have a dedicated third-party contractor doing the monitoring for you, it’s not always possible. If you are a small business or need to enforce budget cuts (due to COVID, for example), you can get a lot done with Agility PR. And you can study most of its capabilities on your own. The company maintains a more than adequate customer service department that will help you out as well. Some of the big corporations that use Agility PR Solutions are:
- CapitalOne
- Nestle
- Edelman
- University of Glasgow
- Pandora
That is the perfect solution for broadcast monitoring. The software offers an intuitive search engine that allows you to search through tons on TV broadcasting archives (and in real-time). It all happens with a few clicks. TVEyes has a built-in instantaneous broadcast alert. That means the software tells you when a specific type of broadcast airs within seconds of appearing on TV.
Meltwater
Meltwater is one of the most widely used software tools for social media monitoring. The reason is that it’s fairly simple to use, cheap and effective. Meltdown has traditional print, broadcasting, and online media monitoring capabilities. What it excels at, though, is social media listening. In addition to simple monitoring, it makes publishing and engagement on social media platforms easy. To stay ahead of the trends, Meltwater even has Social Influencer Management tools. If your brand works with influencers on Instagram, Meltwater will help you get the most out of the partnership.
https://www.balcomagency.com/blog/top-10-media-monitoring-tools-compared